Articles written by: Alec Ross

Real-World Choose Your Own Adventure App: a Q&A with Ethos Adventure’s Laura Baker
Mobilization and Events

Real-World Choose Your Own Adventure App: a Q&A with Ethos Adventure’s Laura Baker

Have you ever found yourself in the midst of an exciting adventure, but unaware of your next move? Perhaps the monotony of the daily grind has you dreaming of day in the sun, but you can’t quite find time to plan that refreshing break? Laura Baker, founder of Ethos Adventures, has an […]

Environmental Consciousness: Choose to be Straw Free
Mobilization and Events

Environmental Consciousness: Choose to be Straw Free

Whether we like it or not, our behavior has a lasting impact on our environment. Be it a massive oil spill or a simple plastic straw, the decisions that we make on a daily basis affect the world that we leave for our children. But there are those who have […]

6 Best Ways to Break from Studying for Finals
GTFO!

6 Best Ways to Break from Studying for Finals

Finals week is fast approaching, folks, and you all know what that means. During finals week, campuses nation wide turn from fun, active communities to deserted wastelands. (cue the cricket chirps) For students, finals week is a dreaded week of the school year that is second in misery only to […]

Sport Advocacy: Q & A with IMBA’s Mark Eller
Mobilization and Events

Sport Advocacy: Q & A with IMBA’s Mark Eller

The International Mountain Bicycling Association is a non-profit organization that exists for one purpose: to create great mountain biking experiences for those that love to bike. Bell is a helmet manufacturer that  exists for one purpose: to create a product that protects the heads of those that love to bike. Think those […]

Out of Sight: a film about bouldering in Fontainebleau
Mobilization and Events

Out of Sight: a film about bouldering in Fontainebleau

Anybody who fancies himself a climber knows about Fontainebleau. As one of the planet’s largest areas for climbing, Fontainebleau earns it’s reputation as the world’s premiere climbing destination. But, not every climber has the good fortune of living in France… Before you dismiss the possibility of experiencing Fontainebleau as fantasy, […]

The Monsanto Monopoly
Mobilization and Events

The Monsanto Monopoly

According to Maslow’s hierarchy of needs (and my rumbling belly) food is a foundational necessity for life. Maslow’s theory describes the continuum of human need, relating the importance of foundational needs such as food and water with those he considers more dispensable: creativity, morality, and so forth. I need not explain the technicalities […]

The REI 1440 Project: Celebrate the Outdoors
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The REI 1440 Project: Celebrate the Outdoors

Time spent outdoors is time worth celebrating. Or at least that’s how REI sees it. The new 1440 Project was created with the sole intention of celebrating each minute of every day spent outdoors, all 1440 of them. This interactive project is designed for the community of outdoor lovers to […]